Objective: Increase engagement and reach on social media platforms and build brand awareness for Surface Hair, a Canada-based haircare brand. Focus on highlighting the brand’s core values and eco-friendly products. 

Campaign Overview: Focus on self-care that reflects both body and mind. Respecting the Earth and its ingredients it provides for Surface Hair’s products. Taking care of literally, and figuratively, what’s beneath the surface.

Creative Concept #1: Build brand awareness through immersive yoga event.

Creative Concept #2: Host a salon pop up event for professional hairstylists and hair enthusiasts.

Creative Concept #3: Invite influencers on brand trip to campgrounds in Canada during Canada’s National Forest Week.