Objective: Create an advertising campaign for Evian using three ad concepts: video, digital native, and social media. Target the new demographic called healthsclusives—people who prioritize health, wellness, self-care, and image at premium prices.

My Approach: Create a collaboration between Evian and Alo Yoga. Focus on targeting Alo Yoga’s demographic of health-minded individuals who don’t mind paying more for quality athleisure and self-care routines. Like athlesuire, this campaign aims to integrate Evian into someone’s daily routine—not to disrupt, but to elevate. This campaign believes looking good starts with feeling good.

Each ad placement is to be seamlessly integrated into a person’s digital screen time and everyday life.

Digital Native Ad: Targets those who regularly visit online beauty and lifestyle publications for wellness recommendations, products, releases, etc.

TV / Youtube Ad: Targets those who may not get to the gym physically, but connect digitally through their TV or Youtube.

Social Media Ad: Targets those who look to influencers and celebrities for outfit, workout, or wellness recommendations.