Inspired by the aesthetics of old diners, homecooked draws on the colorful and retro imagery and palettes to evoke a sense of comfort and nostalgia. Along with establishing brand identity, I created a pop-up physical campaign to increase engagement and awareness in high traffic areas like New York City aka the “homecooked vending machine”. The vending machine would be a functional fridge distributing grocery goods to those who download and sign up for the app via QR code.